Chimney Experts – Estimate Form Design

As a web design company, we understand that the user journey is at the heart of any successful online experience. That is why when Chimney Experts approached us to improve the way they collected estimate enquiries through their website, we knew a more intuitive and user-friendly solution was needed. Chimney Experts are a professional team offering chimney repair, maintenance and inspection services throughout Greater London. Their team handles a wide range of services including chimney repointing, chimney stack repairs, cowls and caps fitting, flue relining and much more. With such a comprehensive service offering, their online estimate form needed to accommodate a variety of customer needs while remaining simple and easy to use.

We built and implemented a custom multi step estimate form using Happy Forms for WordPress. The purpose of the form was to streamline the enquiry process, reduce form abandonment, and ensure Chimney Experts received all the necessary details to provide an accurate quote. Happy Forms was chosen for its ability to handle conditional logic and multi step workflows, which were crucial in building a form that was responsive to user input and adjusted based on their selections. This allowed us to hide or show certain fields depending on the user’s previous answers, simplifying the form and keeping it relevant at every stage.

One of the key features of the form is its multi step layout. Rather than overwhelming users with a long, single page form filled with input fields, we divided the form into logical steps. Each step collects related information, such as the type of chimney service required, property details, and contact information. This progressive approach keeps users engaged and helps ensure they complete the form without feeling frustrated or confused. It also results in more accurate submissions, as users are only asked relevant questions that apply to their specific enquiry.

The form is fully responsive and performs flawlessly across desktop, tablet and mobile devices. Whether a user is filling out the form on their phone while standing outside their property or sitting at a desktop computer, the experience is smooth and easy to navigate. This responsiveness ensures that no potential enquiry is lost due to usability issues on smaller screens.

Thanks to the conditional logic in Happy Forms, we were able to create smart form pathways. For instance, if a user selects that they need a chimney inspection, the form will prompt them with specific follow up questions related to inspections. If they choose chimney repairs, different fields appear to gather the right details. This adaptive behaviour creates a personalised experience for each user and reduces the time it takes to complete the form, increasing the likelihood of submission.

Once the form is submitted, users are immediately redirected to a custom thank you page. This page not only confirms that their enquiry was received but also reassures them that Chimney Experts will be in touch shortly. It’s an important touchpoint that completes the interaction and enhances user trust. The thank you page also reinforces the professional image of the company and provides a clear next step in the customer journey.

Since launching the new multi step form, Chimney Experts have already received over 130 enquiries through the system. This level of engagement has been achieved without a single submission ending up in the spam folder. The built in spam protection features of Happy Forms have proven highly effective, ensuring that every legitimate enquiry reaches the Chimney Experts team promptly and without disruption. This has significantly improved the efficiency of their lead handling process and allowed them to respond to potential customers more quickly and effectively.

Beyond the technical success of the form, it has also supported the core business goals of Chimney Experts. By making it easier for residents and property owners across Greater London to request estimates for chimney work, the new form helps connect them with customers who need services such as chimney repointing, leak detection, structural repairs and more. Whether the property is residential or commercial, the team at Chimney Experts is able to handle jobs of all sizes with professionalism and care. The improved form has played a role in making these connections more seamless and less time consuming for both the customer and the business.

Our team is proud to have delivered a digital solution that not only looks great and functions flawlessly, but also makes a tangible difference to our client’s operations. The form is easy to update, and new fields or services can be added as needed without disrupting the user experience. With ongoing support and updates, we are confident the form will continue to serve Chimney Experts and their growing customer base well into the future.

If you would like to see the form in action, you can view it on their website here: https://www.chimneyexperts.co.uk/